🎯 Role Purpose
To generate new business opportunities and fill the sales pipeline with qualified leads through high-volume structured prospecting and a target-driven conversion approach aligned with the company’s sales strategy.
🧩 Key Responsibilities
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Make high-volume outbound calls daily to targeted prospects
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Convert raw leads into qualified sales opportunities
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Conduct initial discovery to assess lead fit
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Schedule qualified meetings for Sales & BDE teams
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Follow structured multi-touch outreach sequences:
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Calls (primary focus)
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Emails sequences (Apollo)
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LinkedIn outreach
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WhatsApp Business follow-ups
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Maintain full accuracy in Odoo CRM pipeline & data fields
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Participate in online or onsite customer visits when needed
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Submit weekly reports on activity, results & funnel metrics
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Own the first 3 funnel stages until handover:
Lead → Qualified → Meeting → Opportunity
📊 Key Performance Indicators (KPIs)
(✨ Updated with your requirement — 100 calls/day ✨)
| KPI Category |
KPI |
Target |
| Activity |
Outbound Calls |
80–100 calls/day |
|
Total Touches (Calls+Emails+Social) |
120–150/day |
| Conversion |
Lead → Qualified |
≥ 35–40% |
|
Qualified → Meeting |
≥ 45–50% |
| Pipeline |
Active Leads in CRM |
80–100 at all times |
|
Qualified Leads / Month |
45–60 |
|
Booked Meetings / Month |
25–35 |
|
Customer Visits / Month |
10–15 |
| Data Quality |
CRM Update Compliance |
100% |
🎯 100 Calls/Day Rule
Distribution Model (Healthy & Realistic):
60–70 New Cold Calls
20–30 Follow-up Calls (High conversion)
10–15 Voicemails / Call Back Attempts
Volume + Follow-Up = Conversions 🔥
🧮 Target Conversion Math
(Used on screen for motivation & planning)
100 Calls / Day × 22 Working Days = 2,200 Calls / Month
Dial → Meeting Conversion: 2.5% = 55 Meetings / Month
Meeting or visiting → Opportunity Conversion: 50% = 27 Opportunities / Month
Opportunity → Closed-Won Conversion: 20–25% = 5–7 Deals / Month
| Target Types |
Target |
| Calls |
100 / Day |
| Meetings |
55 / Month |
| Opportunities |
27 / Month |
| Closed Deals |
2–4/ Month |
| Licensing + Implementation Revenue |
??????
|
| Commission |
?????? |
👤 Qualifications
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Bachelor’s degree (Preferred Business/IT/Marketing)
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1–3 years in Telesales / Lead Generation
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ERP/Digital solutions experience is a big plus
🤝 Reporting Line
Reports to: Head of Sales & General Manager
Review: Weekly Performance Meeting
🚀 Career Path
Sales Team Leader → Regional Sales Manager → Commercial Director → Co-Founder
